How to select a Good Font for Creating a Logo
Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best describe the personality of your brand.
Different fonts evoke different emotions. Serif fonts portray tradition, reliability, and integrity (which is why they’re used by most print media brands). Sans-serif fonts give a modern, stylish, and contemporary feel. Script fonts are elegant, classical, and feminine.
Sydney-based branding agency Iconic Fox has come up with an excellent infographic that discusses the role of typography in branding and helps you choose the right font for your brand. Check it out below
Tips on choosing the best font for your logo:
1. Keep it simple.
A logo with a clean font is easier to reproduce across different products. Remember that you may have to enlarge or reduce it. Make sure your logo looks attractive on any surface, whether it’s a large banner, a pen, or promotional materials.
2. See what fonts your competitors are using.
Your goal is not to imitate but to analyze whether their solutions are smart. Only learn from successful experience.
3. Use a font to reflect your brand identity.
A font makes your logo recognizable and memorable. Find out which font suits your company best. Is it serious, clean, and neat? Or is it playful, airy, and chaotic? Does it communicate novelty or does it cling to traditions and conservative ideas?
Different industries rely on different values which are communicated through different fonts. A solid law firm and a bridal shop will not have similar logos. Take into account the kind of product or service you’re offering. Identify your target audience. Figure out which of your business attributes you’d like to highlight.
4. Do not use too many fonts.
One font (or two tops) is your best choice. More fonts may look ugly and arouse distrust among potential clients.
Note that high-profile companies focus primarily on just one font. Smaller businesses tend to use different fonts for a company name and a slogan.
5. Do not use trendy fonts.
Trends are short-lived; what is popular today may be forgotten tomorrow.
If you want your business to prosper for years to come, do not let fickle fashion fool you. Pick a font that reflects your company’s values and characteristics.